It is human nature to not put any effort into something unless there is the promise of a return; something that will be beneficial to us. Those people in the religion business know this and ask that we attend their meetings and give them money. What they offer in return is salvation.
Would you go to church if there wasn't something in it for you? We all say we go because "we love the lord" but if there wasn't a fantastic reward for our unconditional obedience, would we bother putting in the time and effort?
Mormonism offers quite elaborate rewards for your unconditional obedience: mansions, riches, power, and royalty.
Now the problem, is that you are taking a gamble. If the church is true, then everything they promise will be yours if you comply all your life. However, if the church is not true, then you've wasted your life in a cult.
And the catch is that you have to die before you get to know for sure. Once you're dead, you're dead. You can't come back and demand a refund of your life and money if it turns out to not be true.
Religion is a business where the product is salvation. You get to cash in on your reward after you die, so guess what?!?! There is a 100% customer satisfaction rate because those who are dead can't complain! They can't sue! They can't demand their money back. They can't expose the religious frauds for what they are.
So religion takes advantage of our humanly greediness. They promise salvation, knowing that by the time you learn the truth, it will be too late to do anything about it.
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